I was lucky enough to take on a contract at Jordan on the Jordan North America Digital team. I was a one man creative department and was solely responsible for anything that came out in North America. I was briefing myself in, writing copy, designing and delivery all creative for the team. I also had the opportunity to brief in and give creative direction on photoshoots for the Summer retro series.
My Time As a Digital Program Manager 2 at Jordan
Summer Retros
Working on the Summer Retro series was the most fun I’ve had professionally. I had the full trust of the department when briefing in our partner agency for the photoshoots. I also had to get very creative with crops, as we only had the budget for 4-5 images at one crop, with the need to put them in 18-20 placements and various crops. It was an exercise in getting creative with the crops so each piece feels fresh. I was also able to loop in exciting partners in each geo to feature in the images to tie each release to a city. I had a lot of fun coming up with the key marketing story lines, why each release was important. The Summer retro series is the key money maker for Jordan so I was honored to have the trust of the department to lead the whole process on this. It went swimmingly.
